Starbucks Doubleshot

Studio: Mekanism

Client: PepsiCo

Role: Motion Designer

 

Brief

'Doubleshot Espresso helps you Double the You' was the concept that Mekanism wanted to express in these shorts featuring Starbucks' new line of canned energy drinks with coffee flavoring.

I worked with both Mekanism and PepsiCo's brand team to create tags that could be used across their content that captured the energy and cool coffee-drinker vibe of Starbucks without the typical elements of an energy drink.